John Clark is the founder and design director of Looking. Before establishing Looking Studios, Mr. Clark developed an extensive background in design direction both here and abroad including Büro für Visuelle Kommikation, Rolf Müller, Munich; GNU Group, Sausalito and Houston; and Cross Associates, LosAngeles. Of his mission for Looking – John Clark believes in the importance of the conceptual development of original form, and that the integration of typography and image is essential to compelling communication. Looking’s broad range of corporate and institutional clients includes AIGA, the Oregon Shakespeare Festival, the Los Angeles Public Library, L.A. County Arts Commission, Warner Records, and Warner Bros. Studios.
This workshop involved the the development of an original coin design. While a type workshop at its core, the component of bas relief design was equally important. Further, as a workshop, student were required to go beyond the development of a concept and final design, and to sculpt a positive design at approx. eight times actual size, cast a flexible silicon negative mold, and, as a final step, cast a urethane positive, dimensional coin. Conducted over the course of two successive weekends in our studio and in-house workshop, the students exhibited a remarkable ability to make decisions in a timely manner, and to quickly learn means of fabrication.